Women's Swimwear Tips & Guidelines

When choosing swimwear for your body type, it’s all about finding just the right combo to help you feel beautiful, supported and totally flawless when you step into the sun! Our philosophy is that swimwear should ‘fit like lingerie’ and feel just as on-trend too! So here are our insider tips for embracing what you love about yourself when the swimsuits and the sun come out. 


Stunning pear-shapes tend to have delicate narrow shoulders, slim waists with wider hips and curvy bums...think Beyonce, J-Lo and Rihanna!

Be on the lookout for ‘mix and match’ bikinis! Pairing a plain bottom with a colorful or patterned top will emphasize your bust and will add a beautiful sense of visual balance to your gorgeous figure.This color blocking trend will never go out of style!

Elongate the Legs

High-cut legs are oh-so-flattering for pears because they elongate the figure. This will create the illusion that you’ve got legs for days, make you look taller and highlight the shape of your gorgeous curves.

Draw the Eye Upwards

Halter Top Bikinis draw attention upwards and accentuate slimmer waists. A cute off-the-shoulder top or trendy cut-out top will also intrigue and draw the eyes upward!


Feminine apple shapes have slender hips and shoulders with fuller busts and midriffs...and let’s not forget those enviable legs! There are loads of gorgeous ways to showcase your stand-out features in swimwear. Take style notes from celebs like Drew Barrymore, Lena Dunham and Kimberley Walsh!

Create an Illusion

Swimsuits with ruching on the sides or in the middle work wonders in creating the illusion of a cinched-in waist. High-cut bottoms will also show off your slender hips and legs.

Go Retro

Sizzle in high waist bikini bottom that end above the belly button to help flatten the tummy. A well-fitted halter top will lift and support the bust to create a longer-looking torso. 

Feel Supported

If you’re self-conscious about your midriff, a shaping swimsuit or one with subtle hidden support, will give you additional coverage, while keeping you supported.

Hot Tip: If you’ve got tan lines you’re still trying to get rid of or need a boost of confidence, throw on a simple kaftan or cover up for an effortlessly cool beach look. 


The ‘straight up and down’ body type is the divine athletic frame – and it’s a great one to dress because balance is so easy to achieve! With little difference in size between the shoulders, waist and hips, you can emphasize your beach look with loads of beautiful colors, patterns and cuts. Celebrities like Cameron Diaz, Jennifer Aniston and Jessica Biel are perfect to take style inspo from!

Play with Your Look

A smaller bust means you can get away with minimal support and have loads of fun by playing with bright colors, bold patterns, frills and ruching. Try out a bandeau or a crop top as the top half of your bikini.

Take the Plunge

Take advantage of needing less support in a one-piece swimsuit and go for a plunging deep V neckline. It’s sexy and flattering for smaller busts!

Enhance the Curve

Add volume to your bust and hips with bright colors, bold prints or frills, which create the illusion of a fuller curve. For something trendy and a little different, try a one-piece with keyhole cut-outs, or asymmetric shaping. The wavy cut-outs create the illusion of a curvier silhouette.


The womanly hourglass body is balanced yet curvy, with a full bust, round hips and a smaller waist. Kim Kardashian, Scarlett Johansson and Kelly Brook are all style icons who know their hourglass-shaped angles!

Embrace the Classics

A classic bikini with bra-style top looks gorgeous on a balanced, curvy hourglass figure. Give your classic bikini a modern twist with glam embellishment or detailing. 

Support Your Bust

This body type typically needs more support, so look for tops with under-wiring and wider fastening straps for supreme comfort. 

Create a Silhouette

Taller hourglass frames look great with high waist bikini bottoms. Paired with a sweetheart neckline, you can create a real ‘bombshell’ silhouette.

Hot Tip: Women with busts of all sizes can really benefit from a professional bra fitting to ensure they’re wearing the right size and getting the support they need. The hourglass figure, with its fuller bust, will certainly benefit. Most of your finer department stores offer this service complimentary.